A grid showing four different campaign designs each of the four tiles includes a head and shoulders image of a woman holding an eye and a hand board or wearing a hand and eye T-shirt. THe women include two Black women, a Muslim lady in traditional dress and an older white lady with grey hair. Words next to each woman say: Look and Feel every month. Most people survive breast cancer if treated at an early stage. Your GP wants to hear about any changes.

Greater Manchester Cancer Alliance is launching a new breast cancer awareness campaign encouraging people to “look and feel” every month ahead of Breast Cancer Awareness Month in October. 

The campaign features women from the Greater Manchester area and encourages people to be vigilant and report any potential signs of breast cancer to their GP.

The launch will include advertising in the Manchester Evening News and on the In Your Area and Bolton News, Oldham Times and Bury Times websites as well as social media promotion and work to promote the messages with community groups. The resources will then be used throughout the year and shared with other NHS partners.

The message we want to give out is clear. Most people survive breast cancer if treated at an early stage. Your GP wants to hear about any changes

You can learn more about how to check your breast by visiting NHS.uk and search ‘check your breasts’.

The campaign is the result of work with five focus groups and aims to particularly target to women just below breast cancer screening age (40-50) and those just above screening aged (71+) as well as to women from ethnic minorities.

If you work with communities in Greater Manchester, please do use one or all of the posters or social media tiles in newsletter text, WhatsApp reminders or social media posts now and particularly during October for Breast Caner Awareness Month. The materials can be accessed on the Alliance’s Cancer Campaign Resources Centre.