A Black woman's arms holding a label attached to a bra which displays breast cancer symptom awareness

From today (Monday 21 August) Morrisons shoppers in Greater Manchester will find NHS advice on underwear labels urging them to contact their GP practice if they spot potential symptoms of breast or testicular cancer.

The Nutmeg branded underwear featuring NHS advice will be in 240 Morrisons stores nationwide, including in nine stores in Greater Manchester. The labels will first appear in boxer shorts, followed by crop top bras in the coming months.

Some Morrisons stores in Greater Manchester will be offering breast and testicular cancer symptom awareness contained in labels in their new underwear range.

Three women and a man holding bras and boxer shorts stand in front of a Morrisons supermarketStores set to stock the underwear in Greater Manchester include: Bolton, Denton, Eccles, Hyde, Leigh, Oldham, Rochdale and Whitefield.

The NHS guidance will be displayed on the fabric labels alongside the standard sizing and care information. There will also be a QR code on the packaging and tags linking customers through to more detailed information on breast and testicular cancer on the NHS website.

Morrisons is the first UK supermarket to roll-out the new labels and this first-of-its-kind partnership for the NHS is the latest move in a significant drive to ensure people are aware of the signs and symptoms of cancer.

If people notice symptoms that could be cancer, they should contact their GP practice and come forward for checks as early as possible so they can get the all-clear or, in some cases, a cancer diagnosis sooner – to give them the best chance of surviving the disease.

Symptoms of breast cancer can include a lump or change in the look, shape or feel of one or both breasts, while symptoms of testicular cancer can include painless swelling or a lump in one of the testicles or any change in shape or texture of the testicles.

National figures show that 91% of women survive for at least five years if diagnosed at the earliest stage of breast cancer, where the tumour is small (stage one), whereas this reduces to 39% where the cancer has spread to other parts of the body (stage four).

While nearly all men survive testicular cancer, if the cancer has spread, survival for five years or more can reduce to 65%.