Sun safety campaign

We are featuring our sun safety campaign across social media during the summer months. The assets are designed to encourage the population of Greater Manchester to take care of their skin in the sun to reduce their risk of skin cancer in the future.

Social media copy

***Please download the assets separately. The ones here are for illustration only.***

General copy	Video preview	ALT text
Even in Manchester / you can get burnt between March and October. Follow our everyday suncream tips to stay safe from skin cancer. Use at least SPF30 suncream, cover up and spend time in the shade. #GMSunSmart		N/A
Sunburn doesn’t just happen on holiday. Even in the UK you can get burnt between March and October, so it’s important to protect your skin at home too. Use at least SPF30 suncream, cover up and spend time in the shade. #GMSunSmart		N/A
Sunburn increases your risk of skin cancer. Follow these safety tips to protect your skin: ⛱ stay in the shade between 11am and 3pm ???? make sure you never burn ???? cover up with clothes and sunglasses ???? take extra care with children ???? use at least SPF 30 / high UVA protection. Now that’s SunSmart. #GMSunSmart		N/A
Being sun smart is about looking after your skin all summer, not just during heatwaves or when you’re on holiday. Follow these safety tips to protect your skin: spend time in the shade between 11am and 3pm make sure you never burn cover up with suitable clothing and sunglasses take extra care with children Use a ‘high protection’ sunscreen of at least SPF 30 which also has high UVA protection #GMSunSmart		N/A
Even in Manchester / you can get burnt between March and October. Follow our everyday suncream tips to stay safe from skin cancer. Follow these safety tips to protect your skin: spend time in the shade between 11am and 3pm make sure you never burn cover up with suitable clothing and sunglasses take extra care with children Use a ‘high protection’ sunscreen of at least SPF 30 which also has high UVA protection #GMSunSmart		N/A

Sunbed copy	Video preview	ALT text
Sunbeds give out ultraviolet (UV) rays that increase your risk of developing skin cancer, and many sunbeds give out a higher dose of UV than the midday tropical sun. Reduce your chance of getting skin cancer by saying no to sunbeds. #GMSunSmart		N/A
Sunbeds give out ultraviolet (UV) rays that increase your risk of developing skin cancer, and many sunbeds give out a higher dose of UV than the midday tropical sun. People who are frequently exposed to UV rays – from the sun or sunbeds – before the age of 25 are at greater risk of developing skin cancer in later life. As well as increasing your risk of skin cancer, they can cause your skin to age prematurely, making it look coarse, leathery and wrinkled. Reduce your chance of getting skin cancer by saying no to sunbeds. #GMSunSmart		N/A

Sunbed copy

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Sunbeds give out ultraviolet (UV) rays that increase your risk of developing skin cancer, and many sunbeds give out a higher dose of UV than the midday tropical sun. Reduce your chance of getting skin cancer by saying no to sunbeds. #GMSunSmart

Screenshot of social media clip with text 'NO SUNBEDS' from Sun Safety campaign

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Sunbeds give out ultraviolet (UV) rays that increase your risk of developing skin cancer, and many sunbeds give out a higher dose of UV than the midday tropical sun. People who are frequently exposed to UV rays – from the sun or sunbeds – before the age of 25 are at greater risk of developing skin cancer in later life.

As well as increasing your risk of skin cancer, they can cause your skin to age prematurely, making it look coarse, leathery and wrinkled. Reduce your chance of getting skin cancer by saying no to sunbeds. #GMSunSmart

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Extra Care post (freckles etc) copy	Video preview	ALT text
Take extra care in the sun if you have???? freckles ???? red / fair hair ???? burn rather than tan ???? many moles ???? are in a hot country where the sun is intense eg: on holiday ???? personal / family history of skin cancer #GMSunSmart		N/A
Take extra care in the sun if you: Have freckles or red or fair hair Tend to burn rather than tan Have many moles Are only exposed to intense sun occasionally (for example, while on holiday) Are in a hot country where the sun is particularly intense Have a personal or family history of skin cancer #GMSunSmart

Extra Care post (freckles etc) copy

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Take extra care in the sun if you have???? freckles ???? red / fair hair ???? burn rather than tan ???? many moles ???? are in a hot country where the sun is intense eg: on holiday ???? personal / family history of skin cancer #GMSunSmart

Screenshot of Sun Safety campaign social media clip text "Freckles, Pale skin, Red or Blonde hair"

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Take extra care in the sun if you:

Have freckles or red or fair hair
Tend to burn rather than tan
Have many moles
Are only exposed to intense sun occasionally (for example, while on holiday)
Are in a hot country where the sun is particularly intense
Have a personal or family history of skin cancer

#GMSunSmart

Children copy	Video preview	ALT text
Take extra care to protect babies and children from the sun. Their skin is much more sensitive than adult skin, and damage caused by repeated exposure to sunlight could lead to skin cancer developing in later life. #GMSunSmart		N/A
Sunburn in childhood can greatly increase the risk of developing skin cancer later in life. Be #SunSmart – use at least SPF30 suncream, keep children covered up and make sure they spend time in the shade.		N/A
Take extra care to protect babies and children from the sun. Their skin is much more sensitive than adult skin, and damage caused by repeated exposure to sunlight could lead to skin cancer developing in later life. Children under 6 months should be kept out of direct strong sunlight. From March to October in the UK, children should Cover up with suitable clothing Spend time in the shade, particularly from 11am to 3pm Wear at least SPF30 sunscreen – and make sure it’s applied to areas not protected by clothing, such as face, ears, feet and the backs of hands. #GMSunSmart		N/A

Children copy

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Take extra care to protect babies and children from the sun. Their skin is much more sensitive than adult skin, and damage caused by repeated exposure to sunlight could lead to skin cancer developing in later life. #GMSunSmart

Screenshot of Sun Safety campaign social media clip text "Keep kids covered."

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Sunburn in childhood can greatly increase the risk of developing skin cancer later in life. Be #SunSmart – use at least SPF30 suncream, keep children covered up and make sure they spend time in the shade.

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Children under 6 months should be kept out of direct strong sunlight.

From March to October in the UK, children should

Cover up with suitable clothing
Spend time in the shade, particularly from 11am to 3pm
Wear at least SPF30 sunscreen – and make sure it’s applied to areas not protected by clothing, such as face, ears, feet and the backs of hands.

#GMSunSmart

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Applying suncream copy	Video preview	ALT text
Don’t skimp on suncream! If it is applied too thinly, the amount of protection it gives is reduced. Make sure you apply plenty, and don’t forget the face, neck, ears and head. #GMSunSmart		N/A
Apply suncream twice – 30 minutes before going out and again just before you go out. Make sure you reapply every two hours, or more if you have been in water. #GMSunSmart		N/A
Follow these steps to apply sunscreen correctly and protect your skin from the sun: As a guide, adults should aim to apply around 2 teaspoons of sunscreen if you’re just covering your head, arms and neck 2 tablespoons of sunscreen if you’re covering your entire body whilst wearing a swimming costume If sunscreen is applied too thinly, the amount of protection it gives is reduced. If you plan to be out in the sun long enough to risk burning, sunscreen needs to be applied twice: 30 minutes before going out and again just before going out. Sunscreen should be applied to all exposed skin, including the face, neck and ears, and head if you have thinning or no hair, but a wide-brimmed hat is better. Sunscreen needs to be reapplied liberally and frequently, and according to the manufacturer’s instructions. This includes applying it straight after you have been in water, even if it’s “water resistant” and after towel drying, sweating or when it may have rubbed off. It’s also recommended to reapply sunscreen every 2 hours, as the sun can dry it off your skin. #GMSunSmart		N/A

Applying suncream copy

Video preview

ALT text

Don’t skimp on suncream! If it is applied too thinly, the amount of protection it gives is reduced. Make sure you apply plenty, and don’t forget the face, neck, ears and head. #GMSunSmart

Screenshot of Sun Safety campaign social media clip text "Slapping on suncream"

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Apply suncream twice – 30 minutes before going out and again just before you go out. Make sure you reapply every two hours, or more if you have been in water. #GMSunSmart

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Follow these steps to apply sunscreen correctly and protect your skin from the sun:

As a guide, adults should aim to apply around
- 2 teaspoons of sunscreen if you’re just covering your head, arms and neck
- 2 tablespoons of sunscreen if you’re covering your entire body whilst wearing a swimming costume
If sunscreen is applied too thinly, the amount of protection it gives is reduced.
If you plan to be out in the sun long enough to risk burning, sunscreen needs to be applied twice: 30 minutes before going out and again just before going out.
Sunscreen should be applied to all exposed skin, including the face, neck and ears, and head if you have thinning or no hair, but a wide-brimmed hat is better.
Sunscreen needs to be reapplied liberally and frequently, and according to the manufacturer’s instructions.
This includes applying it straight after you have been in water, even if it’s “water resistant” and after towel drying, sweating or when it may have rubbed off.
It’s also recommended to reapply sunscreen every 2 hours, as the sun can dry it off your skin.

#GMSunSmart

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Runners copy	Video preview	ALT text
Don’t forget even in Manchester you can get burnt between March and October. If you’re out running, it’s important to protect your skin. Use at least SPF30 suncream, cover up and spend time in the shade. #GMSunSmart		N/A
Being sun smart is about looking after your skin all summer, not just during heatwaves or when you’re on holiday. Follow these safety tips to protect your skin when you’re out running: Use a ‘high protection’ sunscreen of at least SPF 30 which also has high UVA protection make sure you never burn cover up with suitable clothing, a hat and sunglasses Take extra care between 11am and 3pm, stay in the shade when you can #GMSunSmart		N/A

Runners copy

Video preview

ALT text

Don’t forget even in Manchester you can get burnt between March and October. If you’re out running, it’s important to protect your skin. Use at least SPF30 suncream, cover up and spend time in the shade. #GMSunSmart

Screenshot of Sun Safety campaign social media clip text "Wear sun cream when running outdoors"

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Being sun smart is about looking after your skin all summer, not just during heatwaves or when you’re on holiday. Follow these safety tips to protect your skin when you’re out running:

Use a ‘high protection’ sunscreen of at least SPF 30 which also has high UVA protection
make sure you never burn
cover up with suitable clothing, a hat and sunglasses
Take extra care between 11am and 3pm, stay in the shade when you can

#GMSunSmart

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Watching sport copy	Video preview	ALT text
If you’re watching sport outdoors, don’t forget you can get burnt between March and October, so it’s important to protect your skin at home too. Use at least SPF30 suncream, cover up and spend time in the shade. #GMSunSmart		N/A
Being sun smart is about looking after your skin all summer, not just during heatwaves or when you’re on holiday. If you’re watching (or playing) sport outdoors, follow these safety tips to protect your skin: spend time in the shade between 11am and 3pm make sure you never burn cover up with suitable clothing and sunglasses take extra care with children Use a ‘high protection’ sunscreen of at least SPF 30 which also has high UVA protection #GMSunSmart		N/A

Watching sport copy

Video preview

ALT text

If you’re watching sport outdoors, don’t forget you can get burnt between March and October, so it’s important to protect your skin at home too. Use at least SPF30 suncream, cover up and spend time in the shade. #GMSunSmart

Screenshot of Sun Safety campaign social media clip text "Don't let sunburn strike"

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Being sun smart is about looking after your skin all summer, not just during heatwaves or when you’re on holiday. If you’re watching (or playing) sport outdoors, follow these safety tips to protect your skin:

spend time in the shade between 11am and 3pm
make sure you never burn
cover up with suitable clothing and sunglasses
take extra care with children
Use a ‘high protection’ sunscreen of at least SPF 30 which also has high UVA protection

#GMSunSmart

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Outdoor music gigs / festivals copy	Video preview	ALT text
If you’re at an outdoor gig or festival, remember that even in the UK you can get burnt between March and October. It’s important to protect your skin – use at least SPF30 suncream, cover up and spend time in the shade. #GMSunSmart		N/A
If you’re at an outdoor gig or festival, don’t forget that even in Manchester you can get burnt between March and October. Follow our everyday suncream tips to stay safe from skin cancer. Follow these safety tips to protect your skin: spend time in the shade between 11am and 3pm make sure you never burn cover up with suitable clothing and sunglasses take extra care with children Use a ‘high protection’ sunscreen of at least SPF 30 which also has high UVA protection #GMSunSmart		N/A

Outdoor music gigs / festivals copy

Video preview

ALT text

If you’re at an outdoor gig or festival, remember that even in the UK you can get burnt between March and October. It’s important to protect your skin – use at least SPF30 suncream, cover up and spend time in the shade. #GMSunSmart

Screenshot of Sun Safety campaign social media clip text "Don't let sunburn stop the music"

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If you’re at an outdoor gig or festival, don’t forget that even in Manchester you can get burnt between March and October. Follow our everyday suncream tips to stay safe from skin cancer.

Follow these safety tips to protect your skin:

spend time in the shade between 11am and 3pm
make sure you never burn
cover up with suitable clothing and sunglasses
take extra care with children
Use a ‘high protection’ sunscreen of at least SPF 30 which also has high UVA protection

#GMSunSmart

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Download the social media assets to go with the copy.

Please use the hashtags #GMSunSmart in your posts.