Greater Manchester Cancer Alliance teamed up with OUTPatients, the UK’s LGBTIQ+ Cancer Charity, to develop a new communication campaign to raise awareness about NHS Lung Cancer Screening during summer 2026 to tie with various Pride events.
Research shows LGBTIQ+ people are more likely to smoke, and therefore need lung cancer screening. However, the community are also more likely to avoid seeking medical attention, even when unwell. OUTPatients led focus groups with community members from across Greater Manchester to help inform the campaign.
Eye-catching designs were displayed at prominent places around Manchester City Centre’s gay village including drink mats, pub washrooms posters and out of home bus stop advertising. Posters, flyers and information was also be taken out to some of the Pride events in Greater Manchester including: Salford Pride, Sparkle Weekend, Stockport Pride and Wigan Pride.
Some A4 posters and A5 flyers are still available to promote NHS Lung Cancer Screening in Greater Manchester to LGBTQIA+ audiences. Please contact gmcancer.comms@nhs.net if you can use some within Greater Manchester.