We produced a series of short videos all focussed on improving metastatic cancer care.
Each video explores a different aspect of metastatic cancer, featuring patients sharing their perspectives, and healthcare professionals discussing the work taking place to improve metastatic cancer care.
The videos can be used in a range of ways, including workforce education, patient and public engagement, and system leadership influence. The table below provides an overview of each video, its key messages, intended audience, and suggested ways it can be used to maximise impact.
It is the responsibility of everyone working in cancer care in Greater Manchester to improve metastatic cancer care – join us in sharing these videos to create awareness, conversation and change.
| Video title and link | Key messages | Target audience | Suggested use and channels |
|---|---|---|---|
| Metastatic cancer: what is it and how we’re improving care | What metastatic cancer is.
How the metastatic strategy aims to improve experience and outcomes for patients. |
Health and social care workforce
Students training to enter the NHS Patients, carers and members of the public Policy makers |
Public facing events
Education events Pathway and programme board meetings Online including social channels and websites |
| Metastatic cancer: “it changed my life completely” | How metastatic cancer changes patients’ lives including lifestyle and family, employment and finances, and personal confidence. | Health and social care workforce
Patients, carers and members of the public Students training to enter the NHS Policy makers |
Public facing events
Education events Pathway and programme board meetings Online including social channels and websites |
| Metastatic cancer: including it in everything we do | Metastatic cancer has traditionally not been the focus compared to primary cancer, and this needs to change. | Health and social care workforce
Students training to enter the NHS Patients, carers and members of the public Policy makers |
Public facing events
Education events Pathway and programme board meetings Online including social channels and websites |
| Metastatic cancer: treating the person, not the disease | The variety of ways that metastatic cancer impacts patients.
The holistic support required for patients living with metastatic cancer. |
Health and social care workforce, particularly:
Students training to enter the NHS Pharmaceutical industry partners Policy makers |
Public facing and education events with a focus on living well with cancer
Opportunities to pitch to pharmaceutical industry partners Online including social channels and websites |
| Metastatic cancer: every patient counts | There is no reliable data which tells us how many patients are living with metastatic cancer.
We have made good progress in developing a new data algorithm to identify patients who have previously been diagnosed with metastatic cancer. We are educating staff to record data accurately. |
Pharmaceutical industry partners
Health and social care workforce, particularly:
Business intelligence colleagues working in ICBs and other Cancer Alliances Patients, carers and members of the public |
Data focussed education events
Opportunities to pitch to pharmaceutical industry partners Online including social channels and websites |
| Metastatic cancer: communication matters | Some patients report a poor experience when being informed of their diagnosis.
Education has been developed to support the workforce with effective communication skills. |
Health and social care workforce, particularly:
Patients, carers and members of the public |
Workforce education events
Workforce training which focuses on communication skills Online including social channels and websites |
| Metastatic cancer: role of primary care | Patients can feel that their symptoms are missed/not taken seriously.
The role of primary care in recognising metastatic cancer and providing holistic support. How we’re improving referral pathways from primary into secondary care. Importance of joined up working between primary and secondary care. |
Health and social care workforce, particularly:
Patients, carers and members of the public |
Workforce education events
Workforce training which focuses on communication skills Online including social channels and websites |
| Metastatic cancer: spotting the signs and symptoms | Patients are often not aware of red flags/symptoms to look out for.
We have developed visual infographics for patients and primary care teams recognise potential red flag symptoms of metastatic cancer. |
Primary care teams
Community pharmacy teams Students training to enter the NHS Clinical nurse specialists (during end of treatment clinics) Neighbourhood health teams Patients, carers and members of the public |
Primary care education events and meetings
Public facing events Patient support groups and VCFSE organisations Patient information packs (such as end of treatment summaries) Online including social channels and websites |
| Metastatic cancer: patients need joined up care | Patients can often feel that their healthcare teams are not speaking to one another, and care is not joined up, often leading to delays.
The benefits of bringing different cancer specialists together within metastatic specific multidisciplinary team meetings. |
Pharmaceutical industry partners
Secondary care teams MDT reform teams |
Events/meetings in relation to MDT reform
Opportunities to pitch to pharmaceutical industry partners Online including social channels and websites |
| Metastatic cancer: research and clinical trials | There are often improved outcomes for patients with metastatic cancer on clinical trials.
There are not enough clinical trials for metastatic patients. There are barriers which prevent some patients from participating in trials. |
Research bodies and policy makers
Cancer and research related charities Cancer research nurses Clinical nurse specialists Patients, carers and members of the public |
Events/meetings/education which focusses on research and clinical trials
Opportunities to influence for cancer research funding for metastatic cancer Online including social channels and websites |
| Metastatic cancer: workforce challenges | Importance of having the right staff with the right skills to care for patients with metastatic cancer.
Current staffing pressures. |
Senior leaders, budget holders, and workforce planners | Internal only – if you wish to use this video, please submit a request to our comms team: gmcancer.comms@nhs.net |